See the slideshow 10 photos From eye contour to foundation, the stick is the new format to follow. For a faster and more mobile gesture. Gone are the traditional bottle foundations and powder blushes. The stick is the format that is a hit with cosmetics brands, keen to offer a product that is practical to handle and transport to their customers.
"This format, which facilitates the gesture while architecturalizing the face, corresponds to a desire for invisible make-up and rapid transformation, explains Coralie Bergdoll, expert in trends and foresight in beauty. This nomadic 'on the go' gesture is now spreading in the face and body care sector. It thus offers a more instinctive movement, ready to pose."
Popularized by the contouring and strobing trends, the stick now also comes in lipstick and eye shadow versions, to the delight of make-up addicts.
Discover our selection of new items to shop.
Product selection updated in June 2019 by Aurélie Sogny.
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