With brands like Benefit, Opi, Urban Decay and Too Faced, American cosmetics has nothing to envy to the rest of the world. Always on the lookout for innovative trends, these big names in beauty are blowing a wind of innovation across their borders, right down to us. We go around the "made in USA" products most popular with French women.
Established in North Hollywood in the 80's, the Opi nail polish brand developed in the institutes, offering one thousand five hundred products for the beauty of hands and feet. The hairspray with its remarkable hold – up to a week without flaking – with a shimmering finish and a palette of more than two hundred colors has become a reference.
Suzi Weiss-Fischmann, the artistic director, draws inspiration from her travels for her collections. Thus from New York was born Big Apple, the best-selling nail polish shade in the United States.
Opi Big Apple Red, €13.95
The mark of this professional makeup artist is based on the "flawless face", the perfect complexion in French. Its cult product, Secret Camouflage, has received numerous awards across the Atlantic. The box contains two shades to mix for a custom correction.
It's all in the formula, melting and oil-free, pigmented and long-lasting, but also soothing thanks to chamomile, and above all so concentrated that it lasts for years. A safe bet to camouflage all imperfections - redness, spots or pimples. To be applied ideally with the specific brush.
Secret Camouflage by Laura Mercier, 8 shades, €38, and €33 per brush
Maybelline needs no introduction, and this star mascara is in every make-up artist's kit.Video of the day:
Its advantages ? An ultra-precise mini-brush that goes everywhere to thicken and lengthen top and bottom lashes. And a creamy, highly pigmented formula that loads without ever clumping. All this at a great price.
Maybelline New York Great Lash Mascara, €8.50
With humor and supporting pin-up illustrations, Benefit offers original and effective products. We particularly remember this imperceptible, light, silky and oil-free foundation base. It is applied in a thin layer, alone or under makeup – amplifying its hold in the process – in the morning, then as touch-ups on the T-zone, to immediately reduce the appearance of dilated pores.
The Porefessional by Benefit, €34
This mischievous brand born in the 90s became famous thanks to Chocolate Soleil Bronzer, a sun powder enriched with cocoa powder. She inspired this metal case that looks like a chocolate wafer, which houses sixteen eye shadows, matte or shimmering, long-lasting and with a gourmet scent.
Browns, pinks and plums are suitable for all. A guide is provided, with three detailed looks.
Too Faced Chocolate Bar Palette, €44 exclusively at Sephora
In 1990, Dean and Davis Factor – grandsons of Hollywood makeup artist Max Factor – created Smashbox studios and, six years later, an eponymous cosmetics line.
Their bestseller? An oil-free primer that evens out the complexion, fills in pores and fine lines, smoothes and prolongs make-up wear.
Smashbox Photo Finish Concealer, €36.95 at Sephora
Bobbi Brown, famous for her nude beauties, has created an unbeatable liner:precise like a liquid eyeliner, easy to apply thanks to its gel texture, and above all with flawless tenacity, since it resists at least twelve hours to tears and sweating.
Two are sold every minute in the world. It is applied to the root of the eyelashes with a suitable brush.
Bobbi Brown Long-Lasting Gel Eyeliner, €24.50
Twenty years ago, Urban Decay imposed its insane nuances in a nude landscape. But to express its intensity, a shadow must be applied on a flawless backdrop. Thus was born this base with polymers, which smooths and prepares the eyelid to prevent the accumulation of shadow in the hollow or fine lines, and fixes the color twenty-four hours.
The original version is available in several other bases including an anti-aging one.
Eyeshadow Primer Potion by Urban Decay, €21.50 at SephoraRead also: