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This year, Paris Fashion Week will be digital

With the health crisis that has overwhelmed the planet in recent months, fallback solutions had to be found. The fashion industry has shaken up its codes to offer us the very first digital Fashion Week of history.

A tour de force for the Haute Couture sector which is adapting to the crisis with brio.

Butwill digital Fashion Week have as much impact as other years ? How is this 100% digitized Fashion Week going?

What is Fashion Week?

Fashion Week also called "fashion week » is an event expected every year entirely dedicated to fashion.

During this week, designers and luxury houses from all over the world present their new Haute Couture collection in fashion shows.

One ​​takes place in February/March to present the fall-winter collections and the other in September / October for the Spring-Summer collections .


The first digital Fashion Week in history

A Fashion Week 2.0

This year and for the first time in the history of fashion, Fashion Week will not be able to take place under the usual conditions. It was therefore decided to launch the first 100% digital Fashion Week .

London has the honor of kicking off the festivities. The first digital fashion meeting of the year was therefore held in mid-June 2020 in the English capital.

What is the goal of this digital fashion week?

  • Brands will be able to tell their universe in video.
  • The designers will show their new collections through the screen.

For this occasion, the floor is given to fashion designers. A way to get closer to the world of the brand and to detect its values.

A challenge for the fashion industry

At a time when the whole world is hit by the Covid crisis, the fashion industry is questioning itself. Issues are emerging and becoming increasingly important, such as that of eco-responsible fashion .

How to watch digital Paris Fashion Week?

This year, the Fall Winter 2020/2021 shows were not held as usual in the heart of the big cities. Each house (or almost) presented its own video in the form of a film to unveil its new collection.

Social networks and Youtube widely relayed the event on their platform. You will also find all the videos online.

A new 'Paris Fashion' TV channel launched by Canal+ also features interviews, concerts and features dedicated to Fashion Week .

All you have to do is take a look at the Fhcm Paris website to find all the information about the event.

Our favorite House:DIOR

At the editorial office, we literally fell in love with the short film from the Dior fashion house . We explain why!

A short film that looks like a fantasy movie scene with its nymphs, enchanting sirens and magical world.

The house has succeeded in the tour de force of highlighting its know-how of excellence by initiating the dream and the curiosity of the public.

Through its video "Le Mythe Dior", the fashion house also immerses us in his workshops to share with us the underside of the scene. We then see small miniature silhouettes wearing meticulously sewn and worked creations.

A haute couture that reminds us of our childhood with a touch of nostalgia but that takes great care to keep stars in our eyes.

And you, what was your favorite house for this first Digital Fashion Week ?