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men's market

men s market

QUESTION: Men's skin is said to be thicker and oilier than women's skin. But don't men have the same problems as women?

ANSWER: The emancipation of the man is in full swing. He started with cooking, followed by the occasional daring to stay at home for the children. And for some time now it is the turn of skin care and cosmetics. But it doesn't want to go that smoothly. The gentlemen don't seem to dare to take the new step. In addition, men's cosmetics are often no more than a women's cream in a dark blue jar. Many attempts are being made to make the smearing look tougher, with billboards and TV commercials. But even though the market is growing, the man is still not so keen on taking care of the skin.

Men's skin is described as thicker and oilier than women's skin, probably because it sounds tougher. But it is not so at all; we have the same problems as women. The cosmetics houses have now understood that. They not only make mattifying creams for men, but also jars with retinol and vitamin C to tackle wrinkle formation. Until recently, these components were reserved for women only.

And the research in men's grooming continues:recently it was found that a beard grows 6,000 to 25,000 hairs per day. That takes sixty hours a year to shave them! That is why products are made to alleviate that misery for us. In this way the developments continue.

Beauty consultant and skin expert Dany Diop