Women prioritize comfort above all else when wearing lingerie. Nearly 80% of women have at least one bra that they find 100% comfortable, and these women don't think their comfy bras have to be pretty. That's according to a new study. Nearly 70% of respondents admitted to regularly wearing the same bra every day. In addition, 30% of the women surveyed have bras that they have been wearing for more than 10 years, while 5% own at least one bra that is more than 20 years old.
The respondents prefer a more natural look when it comes to lingerie pieces. 84% of respondents choose a flattering silhouette, and 62% say they feel most attractive in a well-fitting bra versus a more revealing model.
