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The color of the year 2018 is ultraviolet

Like every year, the Pantone brand announces the color of the coming year, and this choice has a great influence in the fields of fashion, decoration and design. In 2018, the verdict is in:ultra-violet, a deep purple, will be in the spotlight.

The big brands were quick to adopt it and add a touch of ultraviolet color to their new collections. Like the famous Lacoste crocodile, which also announced the color, with total mauve look windows.

How to adopt shades of purple?

If we prefer to remain sober, without extravagance, we will rather wear purple in small touches.

Thus, we stay on a classic outfit, for example raw or black jeans, with a small sweater and a pair of sneakers, and we accessorize it with a pretty electric purple bag (from 80 € at Lacoste). More purple? No problem ! You can have fun and bet on a purple or mauve top (from €7.95 at Zara), worn with raw jeans and a pair of leather ankle boots. And if you want to go even further, dare to wear purple jeans… Harder to wear but just as effective (you can find pretty purple pants at Yoox France, from €29)! Wear it with a neutral top, a blazer and a small bag, and you're done.

Now, no more doubts, the ultraviolet will be easier to adopt than the green of last year!