This news will please sports enthusiasts and future mothers who want to continue a sporting activity at all costs, while remaining stylish. Because yes, (too) often pregnant women do not find their happiness in the shops, what is more in the sports world. But this time the well-known brand, Nike, has thought of everything, even for women who have seen their bodies changed after childbirth. Ready?
No more sportswear that we steal from the men's department to hope for a little comfort. The new "Nike (M)" line is above all focused on support and details:materials and shapes have been designed for women, according to their needs. For this, the American brand has collected data on pregnancy and testimonials from female athletes.
"Nike (M)" is composed (for the moment) of 4 pieces:a special breastfeeding bra, a T-shirt, a sweater twisted into a vest and leggings that provide very good support, thanks to their stretchy waistband that can fully cover (or not) the belly.
And as if that weren't enough, the entire collection is made from eco-responsible materials, each piece is made from recycled polyester, between 78% and 88%. In order to bring the creations to life, several high-level female athletes and celebrities were asked to wear them. A feel good approach but not only…
Was it too good to be true? According to Melody Thomas, fashion journalist at Marie Claire , the international company is taking the opportunity to restore its brand image. And yes ! If you didn't know in 2019 Nike was decried by American athlete Alysia Montaño in the New York Times article "Nike Told Me to Dream Crazy, Until I Wanted a Baby". , which she wrote herself.
Had reported the famous Phoebe Wright at the time.
Strongly criticized, Nike had therefore chosen to set up a maternity policy for athletes. Since then, their speech has changed a lot:"There are so many reasons that make it difficult to practice sport during pregnancy and motherhood, but we consider this chapter as anything but a brake on a woman's journey in life. sports" Nike Senior Design Director Carmen Zolman said in a statement recently.
Nike therefore shows a real commitment with this inclusive project which changes "our vision of motherhood and high-level sportswomen".
Now that you know everything, all you have to do is wait for September 17, the day of release in stores and also on the Nike website.
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