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Jessica Alba launches her cosmetics line The Honest Beauty

Jessica Alba, known for her role as Nancy in Sin City , is also reputed to be a renowned self-entrepreneur. After having founded in 2012 with Christopher Gavigan, a company focused on ecological products for babies, the young mother is now launching her line of cosmetics for women, The Honest Beauty .

Based on the same principle as The Honest Company , Jessica Alba wanted to offer ecological and responsible beauty products. Its interest in the well-being of children has extended to women, to also offer them benevolent cosmetics corresponding to all skin types. We see it in particular on this first shot where the actress is surrounded by five all different women, as if the other of her brand's message meant in agreement with all the women of the World.

Honored a few weeks ago by a ceremony aimed at highlighting the leaders of the ecological industry, Jessica Alba was elected self-entrepreneur of the year and the richest businesswoman in the United States with her company in $1 billion by Forbes magazine .

It will be possible to find her line of cosmetics on her Honest Beauty website in autumn 2015.