After Rihanna, Selena Gomez or Kylie Jenner, it's Alicia Keys' turn to conquer the world of cosmetics. Indeed, the 39-year-old singer will launch her brand of skincare products, a first for her.
In May 2019, the young woman had declared in a forum of the “Lenny Letter” that she had made the decision not to wear makeup anymore. If for her the make-up is no longer part of her beauty routine, she does not neglect face care. It is therefore natural that she is now launching her own brand skincare .
The star has collaborated with the brand E.L.F to release its range of care. She confided in the magazine Allure on the message she wanted to convey through this project:
"This brand aims to offer a new approach to beauty by establishing a routine in our daily lives where each action must be experienced as an intention. This is the perfect opportunity to continue to make the best of beauty accessible to everyone."
In total, Alicia Keys worked for nine months with dermatologists for her new brand. The products offered will be guaranteed "cruelty free" .
It will, all the same, be armed with a little patience to discover its range of products since it will only be released in 2021. To give us an idea of it, we let you discover this little video unveiled by the singer on Youtube, where she deciphers her skin care routine :
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